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Emergent Films is a production company based in Singapore that specializes in commercial videos. To appeal to more international clients, they wanted a complete rebrand and to opt for a more minimal and modernist identity. After coming up with multiple ideas, the solution we went ahead with is to create a flexible visual identity that can help future-proof the brand. The flexible visual identity makes up the logo and a bespoke font 'Emergent' that features chipped-off edges to reflect the cutting-edge solutions the brand provides. After getting the foundation of the identity down, we created a brand website that contains the contact information and features the brand's showreel and works. The website is the first point of contact for new clients so the navigation has to be simple and clear.